Halle Berry To Launch New Scent...Coty's latest celebrity manifesto: Give them Halle. The beauty giant has signed Academy Award-winning actress Halle Berry to a scent development deal, and appearing in its advertising.
"Halle is an iconic actress and symbolizes beauty to many generations," Her fragrances will allow her to present another facet of her personality to her fans.
"The first Berry fragrance,to launch globally in spring 2009.
Generally, such celebrity deals include $3 million to $5 million up front, with a royalty of about 5 percent, according to industry sources. Mormoris declined to discuss the terms of Berry's deal.
While star fragrance deals are not being announced at a pace like they were a few years ago, Mormoris does not see a slowdown in the celebrity beauty category. "It's clear to us that the celebrity segment is alive and well," he said. "It's constantly being reinvented and refreshed.
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